Strategy and Business Use Cases

AI is no longer a lab gadget: it is an economic engine. Companies don’t pay for ’‘robots that talk’’, they pay for systems that boost productivity, reduce risk and reinvent the customer experience. Here is how AI fits in concretely — and what it changes for your career.

Level: Strategist · Estimated time: 45–55 min reading + final workshop · Prerequisites: Modules 1 to 4.

🎯 By the end of this module, you will be able to:

• Describe concrete agentic use cases in HR, Sales/Marketing and Logistics.
• Build end to end a ’‘lead machine’’ with the Make + Airtable + ChatGPT stack.
• Cite the key figures of AI’s impact on employment (and their limits).
• Distinguish between automated / transformed / created jobs.
• Build the business case for your own project (the final workshop).